ENRIQUE LOEWE

President Luxury Brand Loewe


Mr. Loewe is the President of one of the leading luxury fashion and accessories company. His grandfather, Enrique Loewe Roessberg, joined a small leather factory in Madrid in 1846. In 1892, the firm E. Loewe opened its door to the public. Specializing in leather goods (Loewe's star material), the firm continued to be a family business until 1996 when LVMH took full control of the company. Accessories are the heart and soul of Loewe. The conciseness and originality of their designs, their perfect finish, the variety and functionality of their forms and the excellent quality of the materials they are made with convert them into the "basics" of the Loewe Man and Woman.

Even as early as 1905, the company was announcing that its shop assistants spoke English, French and German. Loewe's international expansion process began with Mr. Loewe in 1963, with the opening of its shop in London. Then years later, it opened in Japan, marking the beginning of a steady expansion in Asia. It has currently over 100 points of sale around the world, with a presence in the world's most exclusive fashion streets and catwalks.

Mr. Loewe remains the soul of the company. He addresses the audience on issues such as the universe of luxury.
 


 
Topics
 
. Branding
. Entrepeneurship
. Business Models

 
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