Jack Trout

Marketing Extraordinaire


Instrumental in developing the vital approach to marketing known as "strategic positioning", a methodology that has become the world's #1 business strategy.

Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades, he is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA.

Together with other talented consultants, Mr. Trout has created an international network of consultant boutiques which offer preeminent skills and hands-on experience in the implementation of Positioning strategies and offices in 15 countries.

Trout & Partners is a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines, Telefónica, and other Fortune 500 companies and also for a lot of middle and small business of all industries around the world.