The corporate image is a very broad concept, which integrates all facets of the business and all of its stakeholders. So, it’s an approach that requires analyzing and monitoring different things, which is not the prerogative of a single tool, nor of a single model.
We are taking a further step in measuring corporate reputation, thanks to our alliance with The Caliber Real-Time Tracker platform. Equipped with this new tool, we measure specific aspects of companies’ brand and reputation, continuously, seeing how stakeholder perceptions change over time.
We identify the key reputation triggers of the purpose-oriented leader and how they enhance the reputation and brand of companies, with valid and reliable metrics.