Alan George Lafley

CEO of Procter & Gamble (2000-2010 and 2013-2015). Expert in Strategic Innovation

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Alan George Lafley is the president and CEO of Procter & Gamble from 2000 to 2010. Lafley is co-author, along with strategy expert Ram Charan, of The Game Changer, a practical guide for management to turn innovation into strategic advantage. Business Week magazine chose this work as one of the best of the year.

Under the direction of A.G. Lafley's P & G focused on consumer-oriented innovation and consistent, sustainable and reliable growth. Sales doubled, profits quadrupled and the market value of the company increased by more than 100 billion dollars, taking the company to a position of honor among the most valuable in the world.

A.G. Lafley is also a member of the board of directors of General Electric and was appointed to the board of directors of Hamilton College's in 2007. He has also received awards such as Chief Executive Magazine's CEO of the Year and the Edison Achievement Award for Innovation.

STRATEGIC INNOVATION

"I think we all know that we are participating in a game where there is a lot of failing. Innovation is like that and what we try to do is improve our success rate. And we are also trying to make the mistakes faster, in this way we can reposition our resources ... people, human and financial capital, to be able to put the money back into innovation projects that have a real possibility of making the lives of Consumers are better and we can have commercial success. "

These words of A.G. Lafley synthesizes one of the most important teachings he tries to communicate: the importance of flexibility and the effective and efficient management of resources for a better innovation.

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