Adolfo Fernández Sánchez

Global Product Lead at Google & Expert on Retail, Consumer Goods & Lifestyle, and Digital Communications at the World Economic Forum.

“People are not afraid of change, they are afraid of uncertainty and the unknown”


English, Italian, Portuguese, Spanish


Specific topics

Big DataBrandingBusiness ExpansionContent MarketingCustomer experience / Experiencia de clienteE-commerceE-commerce”GlobalizationInnovationTechnological disruptionconsumer trendsdigitalizationinternet of thingsretailtransformation

Adolfo Fernández is a Spanish executive and advisor, as well as an expert in internationalization and business strategy. He is currently Global Product Lead at Google, where he is responsible for the commercialization strategy and operations for the Google Shopping mid-market segment from its global headquarters in Silicon Valley, California.

With vast experience in international business development and program management in the digital ecosystem, Adolfo Fernández joined Google as Business Development Manager for Spain & Portugal in 2015, where he was entrusted with the customer acquisition strategy and operations for the company in the region. In early 2018, Adolfo Fernández took over the role of Global Program Manager to spearhead Google's Internationalization advisory services, and in 2019 he moved to San Francisco to lead Google Shopping commercialization strategy for the SMB segment.

Passionate about the role that technology plays on the economy and overall society, Adolfo Fernández has participated at over 200 conferences, including some of the most influential forums worldwide, such as the United Nations and World Trade Organization, to discuss topics related to digital transformation and globalization. Adolfo Fernández has been recently invited by the World Economic Forum to join its Expert Network as expert reference on Retail, Consumer Goods & Lifestyle, and Digital Communications.

In addition to his role at Google, Adolfo Fernández collaborates as a guest lecturer with some of the most prestigious educational organizations worldwide, such as IE Business School and MIT, conducting workshops and clinics on digital transformation, innovation, design thinking, and employability in the technology industry.

Paired with his extensive experience, Adolfo Fernández holds a Masters in International Management from IE Business School, as well as a BA in Business Administration from the University of Santiago de Compostela.

Related speakers


Gemma Hassen-Bey

Elite athlete, communicator and social entrepreneur


Jeremy Gutsche

Expert in Creativity, Innovation, Management and Artificial Intelligence


Yvette Montero Salvatico

Co-founder and Managing Director at Kedge. Futurist


Darril Wilburn

Expert in the Lean Method. Responsible for implementing the Toyota Way


Paula Zuccotti

Ethnographer, trendsetter

rafael matesanz acedos speaker

Rafael Matesanz

Creator and founder of the National Transplant Organization


Kaihan Krippendorff

Strategy, Growth and Transformation Expert


Kike Sarasola

Founder and President of Room Mate Hotels.
Olympic sportsman. LGBT Entrepreneur


Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.

Send this to a friend