Founder of Briyah Institute & Former CEO of GE Brazil
Adriana Machado is one of Latin America’s most celebrated women business leaders and an outspoken advocate in the impact economy space. She is a former CEO of GE Brazil, co-founder of the Berlin Future Forum Verein, and founder of the Briyah Institute, a B Corp that bridges innovation, practice and purpose.
Adriana has been recognized by numerous media outlets as one of Latin America’s most dynamic women business leaders -- “10 Most Powerful Businesswomen in Brazil” (Forbes), “Top 50 Businesswomen in Latin America” (Latin Trade Group), “100 Most Respected Brazilian Leaders” (Exame Magazine), and “10 Most influential Brazilians on LinkedIn” (LinkedIn). In 2013, she received the “Entrepreneur Woman of the Year” award from LIDE (Grupo de Lideres Empresariais) and in 2014 the “Aeronautics Order of Merit Award” from the Brazilian Air Force.
Adriana became the first woman President & CEO of GE Brazil in In December 2011. As CEO, one of her signature achievements was helping establish the company’s first Global Research Center in Latin America, GE’s fifth worldwide. After a 2-year stint as Brazil CEO, she was appointed to a regional position as head of Government Affairs & Policy for GE Latin America where she served until July 2015.
Prior to working at GE, Adriana was Director of Government Relations at Intel Brazil and Director of Strategic Affairs at the American Chamber of Commerce for Brazil, the largest U.S. bilateral chamber of commerce in the world. She also served as a political advisor for the U.S. Embassy in Brasília.
Adriana started her career as a United Nations Development Programme (UNDP) research assistant at the Institute for Applied Economic Research (IPEA), a Brazilian think tank linked to the Ministry of Planning, Development and Management; and at the Secretariat for Strategic Affairs at the Cabinet of the President of Brazil.
Adriana is an active member of the board of America Solidaria US and of the United Nations Association USA-Miami Chapter. She is also a founding member of “Midas", a networking group of women in government and institutional affairs. Adriana has worked with "Mujeres Del Pacifico”, an alliance that promotes women entrepreneurship and innovation in Latin America; the GE Women Network; and the Gay, Lesbian, Bisexual, Transgender & Ally Alliance (GLBTA).
Her passion for innovation led her to become a leader at Brazil's National Confederation of Industry’s Business Mobilization for Innovation (MEI) and a partner of Granito Group, where she helped create the Impact Economy Foundation (IEF).
Adriana is currently a strategic advisor for the Brain Health Project (BHP), an initiative to develop a blueprint for preventing Alzheimer’s Disease by promoting brain health and slowing cognitive aging.
Political consultant of leaders and governments in LATAM
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CEO Spain, Italy and Portugal, Dell Computer (1997-2002), President NH Hoteles (2002-2005), GD Google Iberia (2006-2008), President GE (2008-2009)
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