Former CEO of GE Brazil and a co-founder of the Berlin Future Forum
Adriana Machado is a former CEO of GE Brazil and a co-founder of the Berlin Future Forum, a non-profit organization focused on the “human transformation” in the 21st century.
Adriana has been recognized by numerous media outlets as one of Latin America’s most dynamic women business leaders -- “10 Most Powerful Businesswomen in Brazil” (Forbes), “Top 50 Businesswomen in Latin America” (Latin Trade Group), “100 Most Respected Brazilian Leaders” (Exame Magazine), and “10 Most influential Brazilians on LinkedIn” (LinkedIn). In 2013 she received the “Entrepreneur Woman of the Year” award from LIDE (Grupo de Lideres Empresariais) and in 2014 the “Aeronautics Order of Merit Award” from the Brazilian Air Force.
Adriana became the first woman President & CEO of GE Brazil in In December 2011. As CEO, one of her signature achievements was establishing the company’s first Global Research Center in Latin America, GE’s fifth worldwide. After a 2-year stint as Brazil CEO, she was appointed to a regional position as head of Government Affairs & Policy for GE Latin America where she served until July 2015.
Prior to working at GE, Adriana was Director of Government Relations at Intel Brazil and Director of Strategic Affairs at the American Chamber of Commerce for Brazil, the largest U.S. bilateral chamber of commerce in the world. She also served as a political advisor for the U.S. Embassy in Brasília.
Adriana started her career as a United Nations Development Programme (UNDP) research assistant at the Institute for Applied Economic Research (IPEA), a Brazilian think tank linked to the Ministry of Planning, Development and Management; and at the Secretariat for Strategic Affairs at the Cabinet of the President of Brazil.
Adriana is an active member of the board of America Solidaria US and of the United Nations Association USA-Miami Chapter. She is also a founding member of “Midas", a networking group of women in government and institutional affairs. Adriana has worked with "Mujeres Del Pacifico”, an alliance that promotes women entrepreneurship and innovation in Latin America; the GE Women Network; and the Gay, Lesbian, Bisexual, Transgender & Ally Alliance (GLBTA).
Her passion for innovation led her to become a leader at Brazil's National Confederation of Industry’s Business Mobilization for Innovation (MEI).
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