Author of Business Model Generations. Expert in innovation, business model and business strategy.
Un modelo de negocio fundamentado en la innovación se basa en encontrar y fomentar nuevas formas de crear, entregar y captar valor.
Business models and value propositions age faster than ever before, spurred by rapid technological change, increased uncertainty, market volatility and ever-changing customer needs – making business model innovation and value proposition design an essential strategy for driving value-creating growth.
One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions. He is co-founder of Strategyzer, a leading software provider that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.
Osterwalder created the “Business Model Canvas,” a strategic management tool to design, test, build and manage business models. The tool – successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO and 3M – is detailed in his first book, international best-seller “Business Model Generation” (Wiley, 2010). Crafted alongside Professor Yves Pigneur, Osterwalder’s long-time co-author and former Ph.D. supervisor, as well as 470 collaborators from 45 countries, the book was initially self-published in 2009 with an innovative crowd-funded business model. It was named among the 12 best business books of all time by USA Today. More recently, Osterwalder published “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2015), which explains how to gain greater fit between a product and its intended market.
A passionate entrepreneur, and in-demand speaker and leadership coach, Osterwalder won the 2015 strategy award from Thinkers50; he ranks high (#15) among the leading business thinkers of the world. In 2013, he won the European Union’s inaugural Innovation Luminary Award.
Osterwalder is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD. He holds a Ph.D. from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.
Co-founder and CEO of YellowPepper
Founder of Square and Expert in New Technology
Director of Design at Airbnb. Former Director of Product Design at Uber.
Successful entrepreneur in the Internet world and new technologies. Business Angel AND bestseller author