Alfonso Luna

Marketing Director of Google Latin America (2006-2010). Expert in 2.0 companies

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English, Spanish
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BrandingCEOCloud ComputingEcommerceLatin America and the CaribbeanSocial mediabusiness trendsco-founderdigitalizationdisruptive technologiesinnovationtalent developmenttransformation

Alfonso Luna is the co-founder and director of "Kentriki", the first e-commerce social network in Latin America. He was Marketing Director of Google in Latin America between 2006 and 2010, launched YouTube in Mexico and Brazil, Google Maps in Brazil, Chile, Argentina and Mexico and Google Doodle. He also launched a training program for advertisers used in seven countries in LatAm.
At Google he was in charge of the start-up strategy from scratch and of a team that was responsible for more than half of the new Google advertisers In addition, he led a marketing program for large advertisers; various research products and developed consumer marketing products throughout Latin America.

He also founded the company called "E-den Entertainment" in 2005, a company focused on the distribution of technology products. On the other hand, he was the Director of the Andean area for Microsoft. His responsibilities included profitability, sales, marketing, advice, support, finance, human resources operations and legal issues for Microsoft in Colombia, Venezuela, Peru and Ecuador.

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