Andrea Arnau

Chief Marketing Officer at Rokk3r, Investor in Shark Tank Colombia

Language:

English, Spanish
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Topics

Specific topics

BrandingContent MarketingInnovationInvestmentModelos de negocioNegociaciónPymesStartupSuccessTechnological disruptionTransformationbusiness growthbusiness leaderbusiness plandigitalizationsocial entrepreneurshipsocial mediastrategic planningteambuildingteamworktransformation

Andrea Arnau is a digital businesswoman known for her strategic thinking and development of innovative approaches. Passionate about new technologies, her entrepreneurial spirit and insatiable curiosity led her to work in different industries and geographies, being the architect of the transformation of large multinationals, local companies and startups in Latin America, Europe and the United States.

Andrea was one of the first to bet on the concept of “Digital Agency” in Colombia, which led her to be co-founder and partner in Tribal DDB Colombia, Tribal DDB Latin America and Chef Company.
She is currently CMO of Rokk3r and part of the panel of investors on the third season of Shark Tank Colombia.

In her talks, she tackles topics such as Marketing and Communication, as well as the area of customer-management. With over 22 years of experience in the digital world, Andrea Arnau is a recognized authority in Transformation and Technology. Among her areas of expertise are sales and the development of loyal long-lasting relationships with customers. In addition, as an investor in the Colombian edition of the popular show “Shark Tank, she posesses a wide experience, not only in the world of entrepeneurship, but also in investment and consulting for new technologies in their first stages of development.

Andrea Arnau attributes her success in the Advertising and Tech industries to her ability to direct and coordinate multidisciplinary teams. Her expertise in the areas of creation and implementation of corporate and marketing strategies are also worth noting, as well as her effective handling of large budgets. As for her experience as a speaker, a highlight is her work in Ad Tech New York. She is also well-versed in the markets of Latin-America and the United States, as well as being experienced in European ones.

Andrea Arnau majored in Mass Communication, PR and Advertising at Emerson College.

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