Bruce Turkel travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.
Bruce’s clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.
Bruce Turkel founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
Bruce’s fifth book, the best-selling All About Them, was chosen as one of Forbes’ top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.
Bruce Turkel has written extensively on the breakthrough concept of marketing in our post-function reality. In a world where a product or service’s ability to do its job has become cost-of-entry, Bruce shows his clients how to build a powerful compelling brand identity that increases both profitability and customer satisfaction.
Bruce believes that the company that comes up with the most ideas comes up with the best ideas. And he believes that the best way to generate ideas is to encourage people to explore their own creativity. Bruce Turkel sees things differently than most business thinkers and uses that talent to show his clients and audiences new directions for their brands, their companies and their lives.
Bruce has spent a lifetime working with business innovators, company thought leaders, and the world’s most exciting entrepreneurs. His purpose has always been to offer them new directions and consumer-facing insights to strengthen their brands and their businesses.
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AAPP General Director at Telefonica, (2007/2018), Telecommunications Secretary of State (2002/2004),
Founder of Briyah Institute & Former CEO of GE Brazil
Health Strategist and Expert on the Future of Healthcare