AAPP General Director at Telefonica, (2007/2018), Telecommunications Secretary of State (2002/2004),
Lopez Blanco holds a Law Degree from the University of Valladolid and a Diploma in Senior Business Management from IESE. From 1984 to 1989 he worked as a lawyer for the Basque Country and for the Ministries of Education, Justice, Economy and Finance. In 1989 he joined the private sector as Secretary of the Board of Directors and Director of the Legal Department of Construcciones Aeronáuticas, S.A. (CASA), a Spanish company that was part of the AIRBUS Consortium. In 1992, he was appointed director of the legal department of IBM Spain. From 1995 to 2001 he was General Secretary of Airtel, which became Vodafone Spain. He was Secretary of State for Telecommunications from 2002 to 2004 and for the Information Society in the Spanish Government.
In July 2007 he joined Telefónica as Director of the International Office. In November 2012, he was the Global Director of Public and Corporate Affairs, in charge of the Regulatory and Public Affairs functions, reporting to the CEO of the Brussels and Washington Offices. He was the General Manager of Public Affairs and Regulation, assuming all the functions of Corporate Social Responsibility and Sponsorship. Reporting directly to the Chief Executive Officer. Member of the Executive Committee of the Telefónica Group.
THE FOURTH INDUSTRIAL REVOLUTION: MYTH OR REALITY?
We are living in a transformational era that it is only comparable to the industrial revolution of the late 18th century, such a statement needs a detailed analysis to be able to properly understand the scope of this transformation. The changes that are taking place as a result of digitalization are affecting the economy and society, there is not going to be any human activity outside of the process of digitalization, which is especially important in traditional sectors of the economy, such as that of private hire cars and taxis, one of the most traditional and mature business models to see a real revolution taking place. Understanding these challenges and the appropriate responses to them will be essential for companies, the challenge is not about technology but about quality, service and proximity to a new type of customer. The fundamental characteristic of the current situation is that all of us, customers, companies and governments are living in a moment of uncertainty in which only those who are able to generate trust in their customers and stakeholders will succeed.
DIGITISATION: POLICY AND REGULATORY CHALLENGES.
Digitalization is a process that affects and will increasingly affect the entire economy and society, and it also has it's own challenges in the fields of policy and regulation:
· Fiscal policy
· The Rules of Competition
· Security and Cybersecurity
· The Protection of Users
· The New Regulatory Bodies
· Creating a Level Playing Field
All of these challenges are the prelude to a series of more radical challenges that Society and all Institutions will face in the coming years and we need to ask ourselves:
· Is there a Digital Democracy?
· What are the values that correspond to this new society?
· Should constitutional principles remain or be changed?
· Does a global and networked world require global governance?
Executive Vice President and Chief Marketing Office at The Coca-Cola Company (2015-2017). Expert in marketing and business management.
"Coach and investor. Expert in motivation, stress management and leadership"
Director of the MIT Initiative on the Digital Economy
Philosopher, Writer and Sociologist
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