Catalina Hoffmann Muñoz Seca
CEO and Founder of Grupo Catalina Hoffman.
Catalina Hoffmann (Madrid, 1977) is a graduate of the Management Development Program of the IESE Business School of the University of Navarra, with a degree in Occupational Therapy and a specialist in cognitive stimulation.She is the Founder of the Hoffmann Method, which has positioned her as a reference.
She is also an associate and mentor of the European Network for Professional Women EPWN (European Professional Network) in areas like entrepreneurship, leadership, motivation and business innovation. From this network, she already sponsors the Mapel Project with the help of Ayuda en Acción for artisan entrepreneurs in Ecuador.
In 2013, she created the Catalina Hoffmann Group, integrated by companies inspired and oriented towards the elderly and their families, made up of Vitalia (Case Method at Harvard University), Hoffmann Elderly, Hoffmann Healthcare Innovation and Fundación Catalina Hoffmann, each one specialized in different areas of science, health, healthcare, new technologies, consulting, innovation and development of new products and services.The Hoffmann Method is methodologies, research, products and services.It has been included in the Top 100 Women Leaders in Spain 2012 in the category of entrepreneurs.
The Foundation Principe de Gerona has awarded her with the 2013 Businesswoman Prize, one of the most prestigious and renowned awards in the field of entrepreneurship in Spain. The Association of Young Entrepreneurs of Madrid (AJE) has give her the Young Entrepreneur Award of Madrid 2014.
Strategic Advisor for Hospitality and Leadership at Airbnb
Editor-in-chief, Wired (2001-2012).
Author, Makers, Free, and The Long Tail
Co-founder and CEO, 3D Robotics
Ethical Hacker and Cybersecurity expert
Best selling author and world-renowned expert on Leadership, Change and Education