darren-coleman-speaker-brand-strategy-thinking-heads

Darren Coleman

Brand Experiences and Brand Strategy Specialist

Language:

English

Topics

Specific topics

Brandingbusiness growthorganizational developmentpersonal brandingpersonal growth

Dr. Coleman specialises in helping services brands drive growth and retain relevance through brand experiences – something that has come into sharp focus during these times of COVID-19. Working across digital platforms and in person, Dr. Coleman’s widely acknowledged thought leadership means he is a highly sought-after international keynote speaker, panel moderator and trusted c-suite advisor. Johnson & Johnson, Singapore Airlines, Dubai Properties, Maybank, Orange and PepsiCo are amongst the brands he has helped.

Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. He has helped brands in a range of sectors including financial services, telecoms, technology, pharmaceuticals, healthcare and fast-moving consumer goods. This extensive global experience enables Darren to deliver engaging in-house or public keynotes on a broad range of brand-related topics. Characterised by a light-hearted and engaging style, Darren’s keynotes impart clear and concise insights that are designed with practical application in mind. Darren is also frequently invited to moderate panel discussions and roundtables, sit on expert panel boards and facilitate executive level sessions at away days or retreats.

Prior to founding his agency, Wavelength Marketing, Darren completed an MA in marketing and a PhD in B2B services brand marketing. The combination of Darren’s extensive commercial experience and deep subject matter knowledge means he is uniquely placed to deliver insightful keynotes that hold particular appeal for intellectually curious audiences around the globe.

Keynotes:
Delivering brand-driven growth: How to get it right
Dr. Coleman outlines how attendees can drive growth at their organization through brand and not functional product features.

Competing through brand experiences: Three steps for success
Dr. will demystifies the brand experience building process so attendees can start to build brand experiences for themselves.

Building a winning services brand: Consistency is the key
Drawing on his extensive services branding experience, Dr. Coleman provides actionable advice that will help service brand marketers overcome the specific challenges they face.

Building a B2B service brand: Winning through emotionally charged brand experiences
Dr. Coleman demonstrates why B2B services brands that compete through emotion and experiences are leaving their competitors behind

Creating an employee advantage: Aligning employee experience with your employer brand
Dr. Coleman outlines how attendees can craft an employee experience that contributes to their employer brand and so helps them win the war for talent.

Building a values-led organization: The importance of data and employee engagement
Why building a values-led organization makes good business sense and how attendees can go about doing it.

Brand and service design: A marriage made in heaven?
How attendees can weave their brand into the fabric of service design so they can deliver more scalable and consistent customer-centric brand experiences.

Related speakers

Sahar Hashemi

Sahar Hashemi

Founder of Coffee Republic

Félix Muñoz

Félix Muñoz

Expert on integrated communication, strategic planning and innovation.

Vijay Govindarajan

Vijay Govindarajan

Dartmouth International Business Professor, Strategy and Innovation Expert, Director of the Tuck Center for Global Leadership

Steve Wozniak

Steve Wozniak

Apple Co-Founder.

Diego Bolson Ruzzarin

Diego Bolson Ruzzarin

Founder and CEO of Foodlosofia, the only and biggest food design center focused on innovation of the food industry and Casa Nomo, Latin America’s first house of Experiences

Isabel Garro

Isabel Garro

Expert in sustainable development.
Special Advisor to the High Commissioner for Agenda 2030 (2018-2020)

John Howkins

John Howkins

Author of "The Creative Economy: How People Make Money from Ideas"

Maureen Conners

Maureen Conners

Expert in growth and innovation of retail businesses. Former Marketing Senior Executive for Mattel, Gillette, and Levi Strauss

CONTRATAR CONFERENCIANTE








    Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

    Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.