David Bell is one of the leading experts in digital marketing and e-commerce and a genuine authority on consumer behavior. His research focuses on the use of Internet to find and purchase products, a behavior that depends to a large extent on where we live and the circumstances of the physical world.
He is a reputed expert on intellectual property rights relating to the behavior of consumers when making their choice and market demand. He has worked for companies like Sky Technologies, America Online, Intel and Apple. His know-how and his theories on how geographic location affects the performance of the new Internet retail companies shines through in the many articles that Bell has written for media outlets including The Economist, The Washington Post or Fortune, and specialist marketing journals.
He is the author of 'Location is (still) everything' (2014), a work that claims that the way we use Internet is still influenced by the physical world we live in, and how the presence of shops nearby, local taxes and other factors play a decisive role in our decision-making when we shop on-line.
Bell has a PhD from the Stanford Business School, a Master in Statistics and an honorary master from the University of Pennsylvania.