Edward de Bono

The world's leading authority on conceptual thinking

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Dr Edward de Bono is one of the very few people in history who can be said to have had a major impact on the way we think. Dr de Bono has worked with many of the major corporations in the world such as IBM, Du Pont, Prudential, AT&T, British Airways, British Coal, NTT(Japan), Ericsson(Sweden), Total(France), etc. The largest corporation in Europe, Siemens teaches his work across the whole corporation, following Dr de Bono's talk to the senior management team.

Dr. Edward de Bono is the world's leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups. Dr. de Bono delivers the advanced training solutions that are greatly needed for success in these challenging times.

Dr. de Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His
Six Thinking Hats®, Lateral Thinking, The Power of Perception™, Focus on Facilitation™, Simplicity, and
Six Value Medals™ training courses are now being implemented in organizations of all sizes because of their simplicity and their power to change thinking behavior, increase productivity, foster team-building, and evoke profitable innovation.

Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D., and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University. He has written over 75 books, and his work has been translated into over 38 languages.

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