Fernando spent 18 years on the Corporate side with a strong proven track record in Marketing, Commercial and General Management functions across 8 countries on 3 multinational companies in Latam.
Mid 2011, he decided to start entrepreneur life , nowadays he is a partner of 3 companies, writing his first book, and he is a well-known keynote speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing across Latam.
He became a partner of Talk WOM www.comunidadtalk.com (acquiring a percentage of the enterprise) About Talk: Pioneer company of Word of Mouth WEB Services with branches in Mexico, Argentina & Colombia.
He is the founder of Liquid Thinking Latam (A Shopper Marketing & Training consulting firm.) both companies has a presence in 3 countries Argentina, Colombia & Mexico.
In 2013 Fernando Anzures acquired a percentage of Marketing News Magazine one of the most recognized marketing magazines in Colombia where he is also General manager, columnist and part of the editorial committee. Fernando writes for other influential media such as Dinero magazine and Insights Magazine in Ecuador.
He combines his entrepreneurial activities with one of his passions "Public Speaking" where he has delivered more than 40 presentations on Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in places such as New York, Miami, Brazil ,Argentina, Perú, México, Ecuador Colombia, Chile, Dominican Republic and Morocco.
Founder and Managing Partner at SPiCE VC
President and CEO of Aena (2017-2018). President and CEO of CESCE (2016-2017). Secretary of State for Trade of Spain (2011-2016). State Economist.
Business leader in the retail sector
President of El Corte Inglés (2014-2018)
Co-founder and CEO of YellowPepper
CEO and co-founder of Libelium. Expert keynote speaker in Internet of Things, AI and smart cities
Managing Partner UBERBRANDS, Chairman SCIP Portugal
Executive Director of Achieve Atlanta. Social Entrepreneur.
Founder of Findasense, expert in digital transformation and entrepreneurship. Author of 'What robot has taken my cheese?