Fernando spent 18 years on the Corporate side with a strong proven track record in Marketing, Commercial and General Management functions across 8 countries on 3 multinational companies in Latam.
Mid 2011, he decided to start entrepreneur life , nowadays he is a partner of 3 companies, writing his first book, and he is a well-known keynote speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing across Latam.
He became a partner of Talk WOM www.comunidadtalk.com (acquiring a percentage of the enterprise) About Talk: Pioneer company of Word of Mouth WEB Services with branches in Mexico, Argentina & Colombia.
He is the founder of Liquid Thinking Latam (A Shopper Marketing & Training consulting firm.) both companies has a presence in 3 countries Argentina, Colombia & Mexico.
In 2013 Fernando Anzures acquired a percentage of Marketing News Magazine one of the most recognized marketing magazines in Colombia where he is also General manager, columnist and part of the editorial committee. Fernando writes for other influential media such as Dinero magazine and Insights Magazine in Ecuador.
He combines his entrepreneurial activities with one of his passions "Public Speaking" where he has delivered more than 40 presentations on Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in places such as New York, Miami, Brazil ,Argentina, Perú, México, Ecuador Colombia, Chile, Dominican Republic and Morocco.
Expert in Marketing, Innovation and Customer Management.
AAPP General Director at Telefonica, (2007/2018), Telecommunications Secretary of State (2002/2004),
Expert in growth and innovation of retail businesses. Former Marketing Senior Executive for Mattel, Gillette, and Levi Strauss
Former CEO of Hewlett Packard