Isra García

Marketer, Social Media Expert


English, Spanish

Isra García is the creator and author of the paradigm that has revolutionised social media: Human Media. He is also Mapmakers’ cofounder, the most visited Spanish-speaking platform about change and inspiration in the world.

Recently selected as one of the members of the ‘Best Thinkers’ program for Social Media Today, Isra García is considered as one of the most influential professionals in social media in Europe, which started his fame in the States. Isra has also been named one of the top 20 social media bloggers by Solomon McCown, one of the most renowned online marketing and social media agencies internationally.

Isra proposes a unique approach on social media marketing

His blog on Social Media, Marketing, disruption, inspiration and change is visited by more than 110,000 people every month. At his short 29 years, Isra García took part as a TEDx speaker on two occasions and has spoken in more than 270 industry events. At 27, he started his own agency, working as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK), Ad digital (USA) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He was one of the promoters of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he worked for 2 years as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide.

Isra García writes for international publications such as Social Media Today, SmartBrief, Social Trends and has collaborated indirectly with FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester.

Isra is also the co-founder and organiser of Adictos Social Media; the first social media event that took place in Spain, which has gathered more than 12,000 people across the country and has a community of 70,000 members between Spain and Latin America. He also co-created “Internet Cambia Todo”, an event in which anonymous people tell stories about how Internet has changed their lives, work or environment.

Isra’s philosophy: Work should be lived as intensely as life

Isra García continues his philosophy of living life as intensely as we work and pushing our work beyond the limits, which is why after completing his first triathlon in 2011 and completing an Ironman in 2012, this year he had a double challenge: in just 6 months he prepared himself for Ironman UK and 30 days later, Ultraman, where only 10 athletes from around the world participate, becoming the youngest Spanish to finish this ultra-challenge.

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