jaco van der kooij

Jacco van der Kooij

The founder and Managing Partner of Winning by Design and "The Goldfish Rule"

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Jacco van der Kooij is the founder and Managing Partner of Winning by Design, a Silicon Valley based B2B sales expertise firm with offices across the globe. Winning by Design helps the next generation of SaaS businesses, including some of Notion’s fastest growing portfolio companies, to transform their sales operations. His team’s work is based on experience gained from working with over 150 SaaS startups and corporates, which has led to two significant outcomes.

First, Jacco believes that customers, their needs and their buying process has changed forever. Secondly, that a new customer-centric sales methodology is demanded by customers. If you launched a business 20 years ago, the window of opportunity was measured in years, offering a bit of leeway for failure.

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