Javier Goyeneche

Founder of ECOALF, sustainable fashion brand that uses recycled products

Historically, ecological productshave been expensive: that is thecase with electric cars and organicfood. This is one of our bigchallenges


English, Spanish

Javier Goyeneche is one of the most cutting-edge, young Spanish businessmen. He bases his business policy on innovation, research, human relationships and the ethical conviction that businesses should grow not only respecting the environment but also doing something to take care of the planet.

He sold his first company in 2012, the clothing and accessories chain Fun & Basics, and is now putting his efforts into Ecoalf with great success, a project he began in 2009 and which through investment in R&D&I is becoming a global benchmark for sustainability and fashion. His vision involves recycling waste plastic in order to turn it into fabrics and materials that are of the same quality as conventional products. He uses these to make clothing, footwear and accessories that are both attractive and ethical.

He is also the creator of the Ecoalf Foundation, which through the Upcycling the Oceans initiative, seeks to remove the trash from the Mediterranean with the help of fishermen on the Levante coast. The materials collected will be turned into pellets, thread, fabric and products.


Be Fearless About Being an Entrepreneur:

There is no need to fear being an entrepreneur, but it is necessary to have a serious approach, a strategy and an in-depth understanding of the market in which you want to operate. Commitment to quality, self-improvement, business ethics, creativity and innovation go hand in hand with cultivating human relationships inside and outside the business.

Innovate or Bust:

We are entering a new era in which consumers are beginning to press for companies to represent values that they identify with. This challenge requires a new generation of entrepreneurs who can bring their innovations to market ensuring that everyone’s basic needs are met and that their products respect the three-way balance between people, the planet and profit.


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