Javier Martínez

Javier Martínez García

Expert in Fan Experience. Executive of Atlético de Madrid (2014-2017) and Disney (2001-2013).


English, Spanish


Specific topics

CRMContent MarketingSportbusiness growthcustomer experienceretail

Javier Martínez García is one of the greatest experts in the field of Fan Experience Management, combining his experience in the world of marketing, professional sport, leisure, and entertainment. In his own words: "companies have Customers, who need to become Fans. Clubs have Fans who need to become monetizable clients. My job is to help make that happen".

In his conferences he discovers the secrets to reach the magic point where companies turn their customers into emotionally connected fans of the brand for life, the most resounding success in the world of business marketing. Since 2017 he has been an independent Board Advisor linked to such prestigious brands as GSIC powered by Microsoft Manchester City Football Club, GLOBANT, INTU...among others, as well as a speaker at prestigious international forums and prestigious business schools.

In 2014, Club Atlético de Madrid offered him the role of General Business Manager to lead the international expansion, increasing the main sponsorship revenues by 400% in just ten months. From 2016 to 2017 he led the design of the fan experience within the team's new stadium: Wanda Metropolitano, one of the best 3 stadiums in Europe (hosting the 2019 UEFA Champions League final). Previously, he held, for almost 14 years, various positions of responsibility for The Walt Disney Co. in Europe, such as Chairman Walt Disney Co Iberia or Vice President of Marketing and Sales of Walt Disney Parks & Resorts France and Benelux.

Javier Martínez, born in Argentina, trained in Mechanical Engineering, and later graduated in Graphic Design at the University of Buenos Aires. His professional path started in the publicity agency Saatchi & Saatchi as junior creative. He founded his own strategy consulting agency when he was very young.

He stands out for his extended international experience in many countries such as Spain, Portugal, India, Mexico, Belgium, Italy, France, China, and the United States, and for his mastery of five languages. Javier has a great strategic and commercial vision and leadership skills with multidisciplinary teams. Prior to his time at Mickey Mouse, in 1995 he raised his professional profile through a master's degree in Marketing and Sales Management at ESIC, Madrid, where he settled for good. This higher education opened the doors to Ernst & Young-Innova as Director of Marketing and Sales and, later, to Havas Media, where he worked for four years.

Related speakers


Mohammad Mo Gawdat

Former Chief Business Officer at Google X. Author of Solve for Happy.


Reynaldo Infante

Spanish Voice Overs, VO Producer and Trainer. Founder of World Voices.


Josh Whiton

Eco-tech Entrepreneur & Enlightenment Explorer. Founder, Makesoil.org


Felix Baumgartner

Adventurer, the First Person to Free Fall from the Stratosphere


Mike Walsh

Futurist & CEO of Tomorrow


Rem Koolhas

Architect, Pritzker award winner


Guillermo Mrt Gauna-Vivas

Industrial Engineer and Ayúdame3D founder


Johnny Cupcakes

Founder of a Retail Brand & A BusinessWeek #1 Entrepreneur Under 25


Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.

Send this to a friend