Javier Martínez García
Expert in Fan Experience. Executive of Atlético de Madrid (2014-2017) and Disney (2001-2013).
Javier Martínez García is one of the greatest experts in the field of Fan Experience Management, combining his experience in the world of marketing, professional sport, leisure, and entertainment. In his own words: "companies have Customers, who need to become Fans. Clubs have Fans who need to become monetizable clients. My job is to help make that happen".
In his conferences he discovers the secrets to reach the magic point where companies turn their customers into emotionally connected fans of the brand for life, the most resounding success in the world of business marketing. Since 2017 he has been an independent Board Advisor linked to such prestigious brands as GSIC powered by Microsoft Manchester City Football Club, GLOBANT, INTU...among others, as well as a speaker at prestigious international forums and prestigious business schools.
In 2014, Club Atlético de Madrid offered him the role of General Business Manager to lead the international expansion, increasing the main sponsorship revenues by 400% in just ten months. From 2016 to 2017 he led the design of the fan experience within the team's new stadium: Wanda Metropolitano, one of the best 3 stadiums in Europe (hosting the 2019 UEFA Champions League final). Previously, he held, for almost 14 years, various positions of responsibility for The Walt Disney Co. in Europe, such as Chairman Walt Disney Co Iberia or Vice President of Marketing and Sales of Walt Disney Parks & Resorts France and Benelux.
Javier Martínez, born in Argentina, trained in Mechanical Engineering, and later graduated in Graphic Design at the University of Buenos Aires. His professional path started in the publicity agency Saatchi & Saatchi as junior creative. He founded his own strategy consulting agency when he was very young.
He stands out for his extended international experience in many countries such as Spain, Portugal, India, Mexico, Belgium, Italy, France, China, and the United States, and for his mastery of five languages. Javier has a great strategic and commercial vision and leadership skills with multidisciplinary teams. Prior to his time at Mickey Mouse, in 1995 he raised his professional profile through a master's degree in Marketing and Sales Management at ESIC, Madrid, where he settled for good. This higher education opened the doors to Ernst & Young-Innova as Director of Marketing and Sales and, later, to Havas Media, where he worked for four years.
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