John Sculley

President (1977–1983) and Vice president (1970–1977) of Pepsi. CEO of Apple Computer (1983-1993).

Language:

English
REQUEST A SPEAKER

John Sculley started his career at Pepsi-Cola Company as a trainee, going on to become the company’s youngest vice president of marketing at 30, managing a staff of 75. He later headed the company’s International Foods division then served as senior vice president of US sales and marketing before being named the youngest-ever president of Pepsi-Cola.

Crediting his years at Pepsi for the evolution of his marketing approach, Sculley says, “My ideas about marketing revolved around building the best possible consumer experiences and then helping find the most creative ways to tease a consumer’s curiosity to become our loyal user.” He launched the highly successful Pepsi Generation and Pepsi Challenge campaigns, both of which tapped into consumer experience and helped Pepsi become the largest-selling consumer packaged goods brand in America, surpassing Coca-Cola in market share.

In 1993, Sculley went on to become the CEO for Apple, where he was recruited by Steve Jobs. Sculley and Jobs’ partnership is documented in the 2011 biography of Steve Jobs written by Walter Isaacson.

Today, Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are not afraid to take risks, to adapt to change, or to use technological advances to achieve their goals.

Related speakers

arianna-huffington-speaker-media-journalism-thinking-heads

Arianna Huffington

Founder of The Huffington Post. Founder & CEO of Thrive Global

dhruv boruah conferenciante

Dhruv Boruah

Adventurer, Campaigner and Angel Investor

emilio moraleda speaker

Emilio Moraleda

President and Managing Director of Pfizer Spain (1998-2008)

sarah harmon speaker

Sarah Harmon

Country Manager for Spain and Portugal at LinkedIn. Expert in digital transformation and Talent Management in the digital field.

Jeffrey Sachs

Jeffrey Sachs

World-renowned professor of economics, leader in sustainable development, senior UN advisor

dirk speaker

Dirk Ahlborn

CEO at Hyperloop Transportation Technologies
Founder and CEO of Jumpstarter

marshall goldsmith speaker

Marshall Goldsmith

World-renowned business educator and coach

carme-artigas-bid-data-AI-speaker-thinking-heads

Carme Artigas

Expert in Big Data, Artificial intelligence and technological innovation

HIRE THIS SPEAKER








Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.

Send this to a friend