Jonatan Loidi

Founder and CEO for all LATAM of the international consultancy GrupoSet. Forbes columnist of strategy with focus on SMEs and entrepreneurial development.


English, Spanish


Specific topics

CEOChange managementContent MarketingDigitalizationFounderPymesSuccessTendencias de negocioTransformationauthorsbusiness growthbusiness leaderbusiness planchange managementcustomer servicedigitalizationinnovationinspirationpersonal growthstrategic planningteamworktransformation

Jonatan Loidi is an entrepreneur with more than 20 years of experience always developing own projects, which made him very recognized and a reference of the entrepreneurial world in Latin America. In 2016, he was awarded Entrepreneur of the year in Argentina.

For 10 years he was Director of the Marketing Degree of the Universidad Católica Argentina and director of the postgraduate in sales of the UCA School of Business. Winner of the Mercury Award of the Argentine Marketing Association for best marketing plan 2017.

Recognized consultant in Strategy, Marketing and Innovation providing services to the most important companies in the continent, in many of them advising the board. As a speaker, he has given more than 300 conferences in 20 countries, achieving a high impact on the audience for his clarity and presentation of innovative and highly applicable tools. His focus is on: Marketing, Sales, Innovation, Strategy, Negotiation, Leadership and Motivation. His presentations are characterized by being very dynamic, entertaining and motivational.

His extensive experience as an educator and entrepreneur make his conferences have a high practical and realistic content. Additionally, because of his history as an entrepreneur, he achieves a close relationship with the SME world, where he is recognized as one of the greatest exponents in the knowledge of the SME reality.

Since 2016, Jonatan is an instructor of Disney's quality of service model in the Set Experience programs that are conducted in Orlando to Directors and managers of leading companies.

Author of four books: What is that about Marketing? (Best Seller), Market-in, ADNPYME (Best Seller), Business + Digital.

International media columnist, among which his monthly columns stand out in Forbes, Clarín, Commercial Chronicler, among others.


-Inno-Vision (Innovation): With a totally new approach and proven success, Jonatan Loidi presents the formula of innovation P.S.E created by his consultant.
-Vocation of Service (customer Experience): "They choose us not for what we do, but for how we do it" No matter the industry in which you work, the only way to achieve differentiation is to provide an exceptional service.
-Magic Culture (Disney): Based on the experience of Jonatan Loidi as an instructor of the Disney service quality model, this conference covers the different secrets that make this organization the number one in the world in terms of quality of service.
-The NO I already have it (Motivation): Conference focused on personal improvement and the fulfillment of high impact objectives.

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