Jorge Blass and Fernando Botella
The Power of Illusion: A Magic Lesson
Fernando Botella and Jorge Blass combine their talents and experience (consulting firms and world class magic) to publish a book: ""The power of Illusion"", where they stress how immersed we are in an Attention Economy environment, that the challenge of the XXI century enterprise is to make an impact on the consumer's mind. And this is the same goal that any magician has, more than creating games and tricks, they seek to create a memorable impact on the viewer.
Thus, these two experts, venture into the world of business illusion and business illusionism in their public presentations bringing together the surprise, the emotions and the most incredible experiences.
Most of their philosophy is based on ten principles that can be applied to both the business and the organizational areas, public or private, creating a highly effective simile: 10 key ideas for an Excellent Business.
This conference unites illusions and organizational considerations that can be put into practice in team management areas. Thus, creating passion, they are able to create an emotional bond between leaders, their goals and the organization. Everybody in the room gets involved and participates actively. This way the whole experience, and the illusion, work together to set a path that leads to the successful transmission of knowledge.
Writer, entrepreneur and stage director
Directors Fellow at the MIT Media Lab and a creative technologist at the NASA Jet Propulsion Laboratory
Senior Retail and Fashion Advisor at Accenture