Founder & CEO of Above&Beyond. Former Global Citi FinTech Acceleration Head. Corporate Digital Transformation expert.
As a worldwide known leader in the Financial Technology industry (FinTech), which drives technological innovation in the provision of financial services, Jorge Ruiz has remarked the importance of using technology in the financial area.
Due to his experience in the field, Jorge Ruiz has contributed to the development of companies, moving them toward a more digital communication and digital engagement with their clients. He is a founding partner and current CEO at Above&Beyond (“a&b”), was previously in charge of developing strategies to incorporate innovation from the FinTech industry into Citi’s core digital capabilities for over a decade in his role as Citi’s Global Digital Acceleration Head.
His presence in the digital innovation area enabled him to design a global strategy that prompted the launching of 16 programs which benefited the FinTech ecosystem. Jorge Ruiz’s professional development has been mainly enriched during his thriving career at Citi Company.
As the head of the Business Development and Digital Banking for Latin America, where he was in charge until early 2015, Jorge Ruiz was responsible for structuring complex transactions, for which he was awarded the “Deal of the Year” recognition. What is more, during his time as head of the Digital Banking for Latin America, he also promoted the launching of over 30 platforms in two years.
Ruiz’s projects are focused on the Latin American region, where there is a considerable lag in digital innovation. As a successful and experienced leader in the field, Ruiz is acting as an important promoter in the utilization of modern digital strategies that will help Latin America’s financial growth.
Executive Vice President and Chief Marketing Office at The Coca-Cola Company (2015-2017). Expert in marketing and business management.
High Commissioner for the Spain Brand (Marca España). Vice-president of Inditex (2005-2012)
President (1977–1983) and Vice president (1970–1977) of Pepsi. CEO of Apple Computer (1983-1993).
Olympic Gold Medalist, TV Commentator, Health and Fitness Advocate and Cancer Survivor