Jorge Valdano

General Manager of Real Madrid CF (2000-2004 & 2009-2011). Elite coach and football player.

A team is a state of mind



Pioneer in establishing relationships between the worlds of sport and business, Jorge Valdano is a key figure for understanding how management, elite sport and talent management work together.

In his talks he speaks about leadership and creating a common team vision to share aims. Everything revolves around the vision (born out of a dream), state of mind, motivation (key in a team and what influences it) and talent management (to get the best performance out of a group we must discover the talents each member has).

He played with the Argentina national team that won the World Cup in Mexico in 1986. When he played with Real Madrid the team won two Spanish Leagues and another with him as coach, along with two UEFA cups.

“A team is a state of mind”

He also served as General Manager of Real Madrid on two occasions, from 2000 to 2004 and from 2009 to 2011, during which times Florentino Pérez was the club’s President. While heading up this club, Jorge put in place a new organization and management system.

In 1999, together with Andoni Zubizarreta and Juan Antonio Corbalán he started the consultancy firm Makeateam, which specializes in transferring the values of sport to corporate organizations. He left management in 2013 in order to devote his full attention to giving talks.

Jorge has also served as General Manager of the Escuela de Estudios Universitarios (School of University Studies) that specializes in higher education, created by an agreement between Real Madrid and the Universidad Europea de Madrid (European University of Madrid).

In addition he works with various media such as Cadena SER (Spain’s premier radio network), La Sexta, (national television’s channel 6), the newspaper El País, online sports daily Marca, Telemadrid (public television station) and TV network Televisión Azteca, making frequent appearances.


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