José Cantera

Consultant expert in business strategy and Digital Transformation


English, Spanish


Specific topics

Creative thinkingFuture TrendsInnovationModelos de negocioTalentTechnological disruptionTendencias de negociobusiness growthbusiness leaderbusiness planchange managementdesign thinkingdigitalizationstrategic planning

José Cantera is an expert in Strategy and Digital Transformation. For more than twenty years has assisted business leaders make unique, scalable and sustainable improvements in their companies. In recent years, its focus has been mainly on the design and execution of digital transformation programs.

José Cantera has advised customers from various fields: telecommunications, media, high tech, distribution, fashion, energy, mobility and investment funds.

Thanks to his background in strategy, innovation, transformation, customer experience, product development, digital technologies, organizational design and change management. As a speaker, he examines accelerated changes derived from Digital Transformation, such as Digital Management or its more visible effects on industries such as retail.

He is currently the Managing Director at Accenture Digital at its Madrid Headquarters, where he leads the implementation of its digital strategy and the development of new businesses, working at the intersection between creativity, business and technology.

Previously, José Cantera was a partner-in-charge of Digital .& TMT practices at KPMG in Spain, as well as a consultant at McKinsey & Company, where he was associate principal and core member of the global TMT practice leadership group for almost 10 years.

He is the author of books such as "Value Hacking: The full-stack strategic framework to shape, scale and dominate your own billion-dollar game in the digital era" (2019), "The Kinder Egg Theory: happiness is the secret gene in the DNA of the most successful and admired companies in the world” (2015) y "Networknomics: a new paradigm of value creation in economics, creativity and collaboration" (2012).

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