Juan Benegas has taken the Argentine flag to corners of the world where it has never reached before. From Antarctica to the North Pole, Benegas has accomplished athletic feats that few others have, all while maintaining a demanding job as an executive of an international fishing company.
Benegas was born in 1966 in Mendoza, Argentina in the foothills of the Andes Mountains. He has the honor of being the first Argentine to reach the North Pole on skis and was also the first Argentine to reach the top of Mount Vinson, the highest peak in Antarctica. In 2001, he was one hour from the summit of Mount Everest when bad weather turned him back. One of his climbing partners did not survive the storm. Juan’s other climbing accomplishments include summiting Argentina’s Mount Aconcagua, the tallest peak in the western hemisphere, on more than ten occasions, including two times during winter.
In March 1990, Juan’s older brother, Adolfo, disappeared while climbing the Southern Wall of Mount Aconcagua. Nearly three decades later, Juan continues his quest to recover his brother’s body from the mountain.
Benegas’s mountaineering feats and professional success in the face of personal tragedy has inspired him to share his experiences with the hope of helping others achieve the best versions of themselves. Juan believes that ordinary people can do extraordinary things and that putting personal dreams in line with professional ones generates a proactive approach that will allow individuals to achieve both.
Juan now dedicates his time to giving talks to organizations, businesses and individuals on the topics of success, struggle, happiness, leadership and more.
Football manager. Three times winner of the European Cup.
Co-founder and CEO of Square and Twitter
President of Football Club Barcelona (2003-2010). City counselor for Barcelona (2011-2015).
Olympic basketball silver-medallist. Expert on elite teams and entrepreneurship.
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