juan-bernardez-thinking-heads-conferenciante-marca-branding

Juan Bernárdez

Brand strategist. Expert in non-traditional market research. Founder & Chief Strategy Officer of White Rabbit FCB

Language:

English, Spanish
REQUEST A SPEAKER

Topics

Specific topics

BrandingContent MarketingInnovationbusiness growthinternet marketing

Juan Bernárdez is an award-winning and recognized strategist born in Argentina and based in Costa Rica with more than 15 years of experience in strategic planning, non-traditional research and understanding of consumer behavior.

During his highly successful career he has worked globally in more than 20 markets, leading regional strategy and innovation departments for agencies such as Saatchi & Saatchi, FCB, Ogilvy & TNS, among others. During this period, he has also been responsible for developing the strategic planning tools that many of these networks use globally today.
He is the Founder and Chief Strategy Officer of White Rabbit - FCB/Crea, the world's first strategic planning boutique consultancy dependent on a global advertising network (Foote, Cone & Belding).

In the last decade, he has developed regional and global strategies for Fortune 100 companies such as Procter & Gamble, Walmart, Head & Shoulders, Disney, Audi, Applebee's, Heineken, Florida Ice & Farm, Casillero del Diablo, Hewlett Packard, Diageo, Vick, Huggies, Pampers, History Channel, TIGO, Laureate International Universities, and for various Latin American politicians.

As a speaker he has participated in many events in the region foe example talking about strategy and consumer understanding for institutions such as chambers of commerce, leading Latin American newspapers, at marketing and advertising forums, and for various multinational companies. Among his areas of expertise are Brand Strategy, Consumer understanding, Consumer economics, Consumption economics, Emotional buying drivers, Shopper Marketing Strategy, Political strategy, Innovation strategy, and non-traditional research techniques.

In academia, he has trained strategists in more than 20 countries, teaching at institutions such as the University of Buenos Aires, University of Costa Rica (UCR), Think Education, Laureate International Universities, TEC CR, Argentine Association of Advertising Agencies (AAP) and the Escuela Superior de Creativos Publicitarios de Argentina, among others. He is also the founder of the first academy of strategic planning in the region and of the APC (Central American Planners Association).

Related speakers

Julia Landauer

Julia Landauer

2X Champion NASCAR Driver, Speaker, Advisor, Entrepreneur

Lucy Bloom

Lucy Bloom

Inspirational speaker, former CEO of Sunrise Cambodia (2015-2016)

Felix Baumgartner

Felix Baumgartner

Adventurer, the First Person to Free Fall from the Stratosphere

Luigi Valdés

Luigi Valdés

Expert of Organizational Information

Tim Crockett

Tim Crockett

SVP Business Operations (Americas) at Healix and HX Global

Neil Harbisson

Neil Harbisson

Cyborg. Visual Artist

Rodrigo García González

Rodrigo García González

Innovator. Founder, Notpla.

Jaime Alguersuari

Jaime Alguersuari

Former motor racing driver. Music producer and DJ

HIRE THIS SPEAKER








    Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

    Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.

    Send this to a friend