Authority in Branding and Neuromarketing. CEO of Mindcode International.
Jürgen Klaric, CEO of Mindcode International, is an expert in neuromarketing and cultural anthropology, a discipline that studies the mind of the consumer using a practical scientific approach. As CEO of Mindcode, a leading anthropological research firm in Latin America, recognized internationally for developing an innovative methodology that enables companies to discover the true unconscious reasoning behind consumer brand preference, Jurgen Klaric leads more than 200 specialists in three countries.
His studies regarding consumer behavior and the human mind are made possible with the same technology used by NASA and the US Army. The Mindcode method has been implemented in more than 20 countries as the strategic focus in campaign advertising for brands like Bacardi, Frito Lay, Coca-Cola, Nestle and Nike, among others.
World-renowned professor of economics, leader in sustainable development, senior UN advisor
Global digital thought leader, named one of the 25 most innovative and influential marketers in Europe. Senior Vice President of MTV Digital Studios. Former Senior Global Director of Social Media & Video at Lego Group
Minister for Development (2016-2018). Mayor of Santander (2007-2016)
Founder and President of Room Mate Hotels.
Olympic sportsman. LGBT Entrepreneur
One of the world’s top branding and messaging experts.
Expert on Leadership for the Age of Disruption
Expert in capital markets, private equity and rapid growth companies and Chairman at Newport Board Group
Vice President, Business Development and Innovation at Toyota AI Ventures.