Kevin Roberts is an international business leader, founder, and educator. His company Red Rose Consulting counsels business leaders and employees on creative thinking, marketing, and leadership. A CEO for 22 years, Kevin has an uncompromisingly positive and inspirational leadership style, with an ability to generate ideas and emotional connections that accelerate extraordinary value. Kevin’s latest book 64 Shots: Leadership in a Crazy World (2016) offers frameworks and solutions for winning in a business world that has become volatile, complex, uncertain, and ambiguous.
Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-ColaMiddle East; and later Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ In 1989, Kevin moved to Auckland, New Zealand, to become Chief Operating Officer with Lion Nathan, growing the company to become the region’s leading brewer. From 1997 to 2014 Kevin was New York-based CEO Worldwide at Saatchi & Saatchi, one of the world’s leading creative organizations, with responsibility for the effectiveness of several of the world’s leading advertising budgets including for clients Toyota and Procter & Gamble. He retired as Chairman of Saatchi & Saatchi in 2016.
For 16 years Kevin was a member of the Management Board of Publicis Groupe, the Paris-based global communications group active in 108 countries and employing 80,000 professionals, as it grew from the world’s seventh largest communications group to the third.Kevin advises national organizations and global brands across commerce, media and sport. He has honorary appointments and doctorates at a number of universities. He is Honorary Professor of Creative Leadership at Lancaster University (England), Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), and Honorary Professor of Leadership and Innovation at the University of Victoria School of Business (Canada).
Nobel Economist 2001. Professor of Economics at Colombia University New York
Leadership expert, Thinkers 50 member and IE professor
Founder and CEO of SpaceX and Tesla
Chairman of Positioning Systems and managing partner of Trout and Partners Group. Pioneer in strategic positioning and brand engineering
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