luis-madureira

Luis Madureira

Managing Partner UBERBRANDS, Chairman SCIP Portugal

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English, Portuguese, Spanish
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Topics

Specific topics

Big DataBrandingContent MarketingExportsInternational BusinessSocial mediaadversitybusiness growthbusiness planbusiness trendschangedesign thinkingdigitalizationfuture trendsinnovationinternet marketinginventionorganizational developmentstrategic planningtransformation

Luis Madureira currently leads the Brand Building (R)evolution as Partner of ÜBERBRANDS, helping companies, boards and leaders navigate their competitive environment by informing their decision making with actionable insights, support the design of winning strategies, and the development of innovative products, services and business models.

Luis has considerable experience in FMCG (Fast Moving Consumer Goods) and Consulting, for companies like Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken, Ogilvy and ÜBERBRANDS. Luis has had leadership roles in Marketing, Sales, Strategy and Intelligence at Local and Global levels. He set-up the CI Centre cf Excellence for OgilvyRED, the strategic consultancy arm of Ogilvy & Mather, as Global Competitive Intelligence Practice Lead. Luis Chairs the SCIP Portugal Chapter and he is an Associate Scholar in circa 10 University Post Graduations and Master internationally. He is the author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, as well as INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to evaluation

He graduated from NOVA SBE in Economics with a specialisation in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is a PhD Candidate at NOVA IMS in Information Management.

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