Margarita Álvarez Pérez de Zabalza
Adecco Chief Marketing Communication Officer (2011-2018). President of Instituto Coca-Cola de la Felicidad (2005-2009).
The only secret is that you really care about people
Margarita Álvarez Pérez de Zabalza is one of the 50 most powerful women in Spain (named by Forbes magazine) and elected three consecutive years as one of the 100 most influential women too.
His career has been linked to senior management positions in multinationals, she also has experience in business, she is the founder and manager of three companies. She worked for 15 years with Coca-Cola, where she has held various positions as an assistant to the president, she finally was the experiential marketing manager and president of Instituto Coca-Cola de la Felicidad.
She is now the head of Global Thought Leadership at the Adecco Group, she leads the reputation strategy of 62 countries, patron of the Adecco Foundation and Marketing Director for Latin America and Spain. She is also the founder and general director of the Observatory of Innovation for Employment and Education (OIEE), an initiative which objective is to improve the current situation for the job market.
Happiness, is it a fad?
• What is and what is not?
• Where to find it
• The work of working it
• Some universal keys
Digital transformation that is not digital
• Transformation and aversion to change
• The transformation of people
• When technology helps you to be more human
Thought Leadership: from learning to pronounce it to being able to implement it
• The soul of companies
• How we make companies sustainable
• Become a reference
Diversity and companies
• The future passes through the difference
• When a company needs different people
Best-selling Writer and sought-after speaker on Artificial Intelligence
Marketer, Social Media Expert
Business Development Director at Wizeline and Director of Silicon Valley Bank’s Global Gateway team (2016-2018)
Economist, entrepreneur and expert on success
Entrepreneur, advertising executive, TV host, author
Executive Vice President and Chief Marketing Office at The Coca-Cola Company (2015-2017). Expert in marketing and business management.
Survivor of the plain crash in the Andes. Expert in improvement.