Spotify Global Growth and Markerting VP (2016-2019). CMO at Freshly.
Mayur Gupta is currently CMO at Freshly. He was from 2016 to 2019 the Global Vice President for Growth & Marketing at Spotify, responsible for driving growth and innovation by testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners.
His organizational capabilities span across Audience Research, Insights and Segmentation, CRM and LTV Management, Ad Effectiveness and Marketing Analytics, Marketing Technologies & Platforms, Creator and Product Marketing along with driving Growth and Innovation for the enterprise. Mayur Gupta also sits on the Board Of Directors for DentaQuest and D’Addario guiding the C-Suite in their respective digital transformation and growth journeys.
Prior to Spotify, Mayur Gupta was the Chief Marketing Officer at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences.
Mayur was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies.
In 2014, he was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He sits on various Advisory Boards including the IBM’s CMO Council, BrandInnovators and Global MarTech Conferences besides being a mentor for a number of start-ups.
A self starter, digital evangelist, marketing technologist & innovation thought leader, Mayur brings more than 15 years of experience in leading digital transformation on both the agency side and the Fortune 100s. Adept at influencing Senior Executives, company Presidents and the C-Suite in high stakes decision making, negotiations, strategic partnerships & public speaking and writing.
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