Michael R. Solomon
Thought Leader in Marketing and Advertising
We don’t buy products because of what they do, we buy them because of what they mean.
Michael R. Solomon, marketing and advertising leader. In his conferences, he reveals cutting-edge trends in advertising, marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights and unveils the answer during his interactive keynotes and seminars.
He incorporates content provided by the sponsor and actively researches each speech with the goal of exceeding expectations. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael also is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.
As a Professor of Marketing and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs today and tomorrow.
He also provides briefings to executive teams who understand that creating a deeper connection with customers positively impacts the bottom line. He shares the latest trends in consumer behavior, customer decision making and engagement, and brand identity. In his presentations, Solomon exposes what drives consumer subcultures like Millennials, Baby Boomers, women, and the multicultural market. One of the founders of Fashion Psychology, Solomon works with major companies to address luxury brands, wearable technology, and the role of social media in promoting the diffusion of new styles and trends. Michael customizes every presentation, tailoring programs to be relevant for each audience.
• Cutting-edge approaches to sales consumer
• Psychology including gamification
• Customer journey mapping, and sentiment analysis.