Founder and CEO of ROI Marketing Institute
Pablo Turletti is the Founder and CEO of ROI Marketing Institute in Switzerland, the leading organization in marketing accountability and the main and only source of competency building, certification, implementation support, consulting, auditing, network, and research around the return of sales and marketing investments efficiency in general and the ROI Marketing Matrix © in particular.
As an internationally-renowned expert on marketing and sales efficiency, accountability, measurement, and evaluation, Pablo Turletti provides consulting services for multinational companies, public, and non-for-profit organizations. Author of the books “ROI Marketing. The New Performance Standard”, and “Marketing & Sales ROI. What is it good for?”, Turletti conducts workshops, lectures, and conference presentations throughout the world.
The Stockholm School of Economics, the MIP Business School (Italy), the University of Jyvaskyla (Finland), ESIC and IE (Spain), and the Sustainability Management School (Switzerland) business schools have already embraced the concept of ROI Marketing as part of their teaching contents.
His expertise in marketing measurement and evaluation comes from more than 25 years of corporate experience in several industries. Turletti has served as Project Director for the Italian Government, as a Consultant for the European Union, as VP of International at three marketing agencies in the United States, as president of a leading marketing agency in Spain and Germany, and as board (and still serves) at several companies in different sectors.
This background led Turletti to develop the ROI Marketing Matrix ©, a simple, feasible, yet credible and robust methodology that improves efficiency and provides bottom-line figures and accountability for all types of sales and marketing projects and campaigns. His methodology represents a transformational management model that improves processes to increase efficiency and achieve measurable results.
Turletti regularly consults and operates with clients in manufacturing, services, and government organizations in several countries including but not limited to: Argentina, Brazil, Mexico, Panama, United States, Denmark, Germany, Holland, Italy, Latvia, Portugal, Spain, and Switzerland.
Turletti has a Bachelor's degree in Political Sciences and International Relations; is a Global Executive MBA from IESE Business School and has completed his studies for Business Data Analyst by Duke University.
Co-founder of and a distinguished fellow at the Clayton Christensen Institute (CCI) and the former executive director of its education program.
Logistics & Supply Chain Expert
Director of Design at Airbnb. Former Director of Product Design at Uber.
Adecco Chief Marketing Communication Officer (2011-2018). President of Instituto Coca-Cola de la Felicidad (2005-2009).
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