Pablo Turletti

Pablo Turletti

Founder and CEO of ROI Marketing Institute

Language:

English, Italian, Spanish
REQUEST A SPEAKER

Topics

Specific topics

BrandingCEOCapital riesgoInternational BusinessPerfomanceTendencias de negocioTransformaciónauthorbusiness growthbusiness trendscapital riskcrecimiento de negociodesempeñoescritoresinternet marketingtransformation

Pablo Turletti is the Founder and CEO of ROI Marketing Institute in Switzerland, the leading organization in marketing accountability and the main and only source of competency building, certification, implementation support, consulting, auditing, network, and research around the return of sales and marketing investments efficiency in general and the ROI Marketing Matrix © in particular.

As an internationally-renowned expert on marketing and sales efficiency, accountability, measurement, and evaluation, Pablo Turletti provides consulting services for multinational companies, public, and non-for-profit organizations. Author of the books “ROI Marketing. The New Performance Standard”, and “Marketing & Sales ROI. What is it good for?”, Turletti conducts workshops, lectures, and conference presentations throughout the world.

The Stockholm School of Economics, the MIP Business School (Italy), the University of Jyvaskyla (Finland), ESIC and IE (Spain), and the Sustainability Management School (Switzerland) business schools have already embraced the concept of ROI Marketing as part of their teaching contents.

His expertise in marketing measurement and evaluation comes from more than 25 years of corporate experience in several industries. Turletti has served as Project Director for the Italian Government, as a Consultant for the European Union, as VP of International at three marketing agencies in the United States, as president of a leading marketing agency in Spain and Germany, and as board (and still serves) at several companies in different sectors.

This background led Turletti to develop the ROI Marketing Matrix ©, a simple, feasible, yet credible and robust methodology that improves efficiency and provides bottom-line figures and accountability for all types of sales and marketing projects and campaigns. His methodology represents a transformational management model that improves processes to increase efficiency and achieve measurable results.

Turletti regularly consults and operates with clients in manufacturing, services, and government organizations in several countries including but not limited to: Argentina, Brazil, Mexico, Panama, United States, Denmark, Germany, Holland, Italy, Latvia, Portugal, Spain, and Switzerland.

Turletti has a Bachelor's degree in Political Sciences and International Relations; is a Global Executive MBA from IESE Business School and has completed his studies for Business Data Analyst by Duke University.

Related speakers

Michael B Horn

Michael B Horn

Co-founder of and a distinguished fellow at the Clayton Christensen Institute (CCI) and the former executive director of its education program.

samuel-israel

Samuel Israel

Logistics & Supply Chain Expert

ethan-eismann

Ethan Eismann

Director of Design at Airbnb. Former Director of Product Design at Uber.

margarita

Margarita Álvarez Pérez de Zabalza

Adecco Chief Marketing Communication Officer (2011-2018). President of Instituto Coca-Cola de la Felicidad (2005-2009).

HIRE THIS SPEAKER








Your data will be processed by THINKING HEADS GROUP, S.L. to manage your contact with us. Our registered office is located in Madrid, C/ Velázquez, 24 - 7th floor, C.P.:28001 and our is NIF B-83220475

Adding your email address, means you have read and accepted the policy of How THINKING HEADS GROUP, S.L. treads your data and you consent the processing of your data.

Send this to a friend