Robbie Kellman Baxter
Founder of Peninsula Strategies. Author, The Membership Economy
Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized, venture-backed companies as well as industry leaders such as ASICS, Netflix, Electronic Arts, Microsoft, the NBA and The Wall Street Journal.
Peninsula Strategies has advised nearly 100 organizations in over 20 industries on growth strategy. Robbie works directly with every client as a subject matter expert, strategic advisor and transformational guide.
A sought-after writer and keynote speaker, Robbie has presented at top Universities, Associations and Corporations, as well as to Corporate Boards and Leadership Teams around the world. She has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.
Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, as well as the forthcoming title The Forever Transaction (McGraw-Hill 2020). Robbie coined the popular business term “Membership Economy”. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and retail and community organizations.
Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Peninsula Strategies is a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers.
Robbie Kellman Baxter oversees every project. A consultant, speaker, and the author of The Membership Economy, Robbie is an industry insider and marketing guru who has worked with nearly 100 companies.
Popular Speaking Topics:
- How The Membership Economy is Changing Everything
- Beyond Subscriptions: Best Practices in Building Loyalty & Community
- The 7 Principles of The Membership Economy
- Corporate Transformation in The Membership Economy
- Customer Success Secrets
- Building a Forever Transaction
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Expert in leadership and innovation. Director of Innovatrium Institute for Innovation.