Steve Thomson is the Managing Director of the Engagement Lab’s UK office, which opened in 2011. He oversees Engagement Lab’s operations in Europe. Steve has widespread experience in researching a broad range of marketing and communications issues, including consumer trends, innovation, brand strategy, and advertising/communications effectiveness. He has extensively covered issues such as brand advocacy, word of mouth, and ‘influentials’ from many angles and in all parts of the world – he has considerable expertise on the nature and dynamic of peer-to-peer influence across diverse markets and cultures. Steve is acknowledged as a leader in the holistic measurement of brand WOM, and a regular speaker at industry events and conferences. Prior to joining the Engagement Labs and Keller Fay Group, Steve was a director in a number of major research organizations: Research International, GfK/NOP, and Ipsos. He also previously served as managing director of RoperASW Europe prior to its integration into GfK/NOP. Steve holds a degree in Economics from Cambridge University.